Milwaukee Edition
Bookmark and Share Email this page Email Print this page Print Feed Feed

Accepted Misfits

Ugly Produce Gains Status


Due to customer requests and petitions, more stores are beginning to stock the one in five pieces of produce that never made the cut before due to quirky shapes or other blemishes. Often, these are displayed next to their better-looking, more expensive counterparts to give consumers an eco-friendly choice. The 133 billion pounds worth of misshapen or scarred fruits and vegetables annually plowed under, buried in a landfill or fed to livestock is sharply at odds with the reality that 48 million Americans face food insecurity.

Whole Foods Market created a pilot program in some of its California stores, testing sales in April 2016 with Imperfect Produce, a service that delivers to homes. Walmart brought weather-blemished apples to 300 of its Florida stores to kick off their imperfect role in the movement. Five Pittsburgh Giant Eagle stores call their program Produce with Personality, and focus on navel oranges, russet potatoes, peppers and apples. Fourteen Hannaford stores in Albany, New York, offer the Misfits line, while donating unsold produce to local nonprofits. Hy-Vee’s 242 stores, located in eight central states, rolled out the Misfits last December.

For more information, visit

This article appears in the August 2017 issue of Natural Awakenings.

Edit ModuleShow Tags

More from Natural Awakenings

A Local Author’s Journey of Healing From Grief

Wauwatosa author Mary Lou Bailey tells the tale of how she gained strength after a loss in her book, I Am My Own Rug, released this past November through Broken Wing Press.

White Conch Dharma Center Presents Tonglen Meditation Workshop

Domo Geshe Rinpoche, Buddhist Lama of the Tibetan tradition, will teach Taking Suffering into the Heart of Compassion–Tonglen Half-Day Workshop, from 2 to 5 p.m. March 10, at Unity Church, in Wauwatosa.

Sample the Area’s Best Chili While Supporting Independent Radio

WMSE 91.7 FM radio, a nonprofit, listener-supported radio service educationally licensed to the Milwaukee School of Engineering, will hold its 16th annual Rockabilly Chili Fundraiser from 11 a.m. to 4 p.m., March 11, at MSOE’s Kern Center.

Local Farmer Open House Educates on Farm-to-Table Agriculture

Few things are as delicious as locally grown farm-fresh food, and subscribing to a community-supported agriculture program brings that food directly from a local farmer to the table.

Drink a Little, Help a Lot Fundraiser to Help Children in Malawi

Milwaukeeans will have an opportunity to help support construction of a new school in the eastern African nation of Malawi through the Drink a Little, Help a Lot fundraiser, hosted by Milwaukee area residents Niyati Desai and Claire Lang.

Rise Yoga Studio Off ers Ashtanga Vinyasa Yoga for All Abilities

Paula Evans offers a flowing style of yoga that connects the movement of the body with the breath. Sri K. Pattabhi Jois and Sri T. Krishnamacharya developed Ashtanga during the 20th century.

Letter from Publisher

Today Milwaukee has a diverse, sophisticated palate that includes vegetarian and vegan restaurants and a range of international cuisines that were difficult to find in the area a decade ago.

Outpost Natural Foods

Now over 22,000 owners strong, Outpost is a testament to society’s shift toward healthy food awareness.

Leafy Greens Lower Risk for Heart Disease

Teenagers that eat few leafy greens are at triple the risk for enlargement of the heart’s left ventricle, reducing blood pumping volumes, than teens that eat greens.

Physical Activity Deters Alzheimer's

Walking, dancing, gardening and other physical activities significantly improve brain volume and lower the risk of Alzheimer’s disease.

Gooseberries are Good for the Gut

Malaysian subjects with gastrointestinal problems had less pain, vomiting and sleep loss when receiving an ayurvedic remedy known as Indian gooseberry.

Saunas Lower Blood Pressure

Four to seven saunas a week halved high blood pressure risk in a study of 1,621 Finnish men.

Add your comment: